Paris Outside of France
No not talking about Paris Hilton, but a hotel and casino in Nevada, America, bears the name Paris Las Vegas.
The hotel on the Las Vegas Strip prominently displays its theme, which is, what else but the capital city of Paris in France.
For instance there is a half sized replica of the Eiffel Tower, and a scaled down version of the triumphal arch, Arc de Triomphe.
The front of the hotel’s building is reminiscent of the French architectural masterpiece: the Paris Opera House, and of one of the most visited museums in the world, the Louvre.
Paris Las Vegas is owned by American company Harrah’s Entertainment, Inc (listed on the NYSE: HET), which is the largest gaming company in the world.
Tourism of Paris (the city, not the hotel) has grown to the position where it is the most popular tourist destination in the world.
The city has branded itself for being romantic and stylish while housing quite a few of the world’s most iconic landmarks.
According to infoplease.com, France was the most visited tourist destination in 2006 and ranked number 4 in the World’s Top Ten Country Brands.
With regard to my earlier post about a hotel in Australia with the suffix Maldives, there are a few points to consider in light of all this.
The name ‘Paris Las Vegas’ indicates where the hotel is, so the issue of ‘Which Paris?’ does not arise.
Which brings us to the question of whether ‘Paris’ is a brand.
If so, in naming the hotel, did the owners of Paris Las Vegas get permission from France to have the city’s name in their hotel’s name, and did France give it?
What was the reaction in France after another country named a hotel after their most famous city?
Did France do anything about it?
Also see:
A Maldives in Australia